Brand concept: people-oriented, advocating ecology, technology, green, harmony.
Brand core values: innovation, transcendence, integrity, dedication, initiative, cooperation.
Brand mission: beautify urban living space and improve the quality of human life.
Research and development philosophy: learn more than innovation.
Team values: integrity, unity and long-term benefit.
Service philosophy: sincere, professional, timely and efficient.
Management philosophy: humanizing care is within reach.
Market leading: - taking market demand as the guidance, functional products "differentiation" occupy "niche" in the first place, in a different product categories, corresponding to different quadrants in the market, with corresponding distribution strategy, price strategy, promotion strategy, create market opportunities ahead.
Leading technology: - based on advanced technology, the construction of technology innovation system, and make free with high-tech achievements, transformed into high quality products and services, pull hard always stand in the forefront of industry technology.
Leading talent: - strength point believes "but is for, but with xian, having both ability and political integrity, good first" talent working mechanism, pay attention to the personal value of talents, a talent never lost for any reason.